We are delighted to announce that Jenny Hutchinson is joining the Cheltenham Trust as Commercial Director, bringing extensive experience across live music, theatre, sports and events.

This new senior leadership position is responsible for the evolution of the Trust’s earned income model driving sustainable income growth and embedding a high-quality, cohesive visitor experience across all venues.

Jenny joins the Cheltenham Trust from Ashton Gate, where she has played a key role in the development of the Ashton Gate Sporting Quarter, including plans for a new indoor arena, bringing together commercial strategy, operational leadership and a focus on creating outstanding experiences. She also curated and delivered BS3, Ashton Gate’s first self-promoted concert, combining commercial ambition with a passion for live entertainment. Jenny’s previous roles include Head of Events and Operations at St George’s Bristol, and Ambassador Theatre Group, where she worked across Manchester Opera House and Aylesbury Waterside Theatre, before becoming Theatre Director at Bristol Hippodrome.

On joining The Cheltenham Trust, Jenny said, “I’m really excited to be joining the Cheltenham Trust. I’ve spent my career working in venues and live entertainment, and what has always motivated me is the opportunity to bring people together, create memorable experiences and help venues reach their full potential.

“Cheltenham has such a rich cultural identity, and the Trust has an important role to play in the town. I’m looking forward to getting to know the team, working with partners across the community and exploring new ways to grow the Trust’s commercial potential, while ensuring its venues and attractions continue to deliver great experiences for everyone who visits and uses them.

“I’m delighted to be joining the Trust and can’t wait to get started in the New Year.”

Jessica Brewster, CEO of the Cheltenham Trust said, “We are delighted that Jenny is joining the senior leadership team at the Cheltenham Trust. She brings a wealth of strategic commercial expertise across the culture and leisure industries coupled with a passion for creating outstanding experiences for our communities. We look forward to working with Jenny to shape the next chapter for the Trust, where our commercial strategy and charitable purpose sit side by side, enabling us to reach more people, improve wellbeing, protect our heritage and invest in the future of Cheltenham.”

Mike Napier, Chair of the Trustees added, “This is an exciting appointment for the Trust at a key moment in our strategic development. Sustainable commercial growth is the enabler for continuing to deliver on our charitable objectives, investing in arts, culture, heritage, leisure and sports opportunities for residents of, and visitors to, Cheltenham. We welcome Jenny’s arrival and look forward to seeing the Trust continue to flourish for the benefit of our wonderful town.”