The trust contributes to the health, wellbeing, learning and education of local communities and visitors. Its programme of inclusive year-round free community events helps to improve wellbeing, bring communities together, and contribute to the local and visitor economy and vibrancy of Cheltenham, and the wider area. In 2022 it hosted Cheltenham’s celebration and beacon lighting for Queen Elizabeth II’s platinum jubilee attended by more than 10,000 at Pittville Pump Room and park; in May 2023 more than 12,000 celebrated the coronation of King Charles III and Queen Camilla at a two-day community party in the park. In 2022 the trust launched Cheltenham’s first retro festival, Retro Americana, now in its second year adding another key event to the town’s festival calendar. The trust has created active and popular local community hubs in its cafes, and increased the use of, and access to, the town’s heritage buildings.
As a charity, the trust reinvests any surplus into its community events and encourages support through donations to enable it to do even more to make a difference. In 2023 it launched its first trust-wide charity membership scheme.